Queda das vendas da Nissan nos USA em Abr/18

Queda bem intensa nas vendas da marca nos USA, nem o Rogue, sucesso absoluto no passado, conseguiu escapar.

A princípio, os fatores que levam a esta queda enorme de vendas está a diminuição da venda para frotistas, e diminuição do esforço de vendas nos dealers através de promoções e descontos, mas a Nissan ainda não forneceu maiores detalhes do que aconteceu.

NISSAN DIVISION	APRIL	APRIL	Monthly	CYTD	CYTD	CYTD
	2018	2017	% chg	2018	2017	% chg
Nissan Division Total	78,804	111,201	-29.1	453,920	484,531	-6.3
Versa	5,998	8,322	-27.9	31,363	39,397	-20.4
Sentra	16,999	20,255	-16.1	77,001	71,669	7.4
Altima	10,400	20,263	-48.7	73,806	94,248	-21.7
Maxima	2,100	5,564	-62.3	15,854	21,161	-25.1
LEAF	1,171	1,063	10.2	3,716	4,350	-14.6
Juke	83	986	-91.6	539	5,074	-89.4
370Z	260	389	-33.2	1,243	1,637	-24.1
GT-R	35	51	-31.4	170	246	-30.9
Total Car	37,046	56,893	-34.9	203,692	237,782	-14.3
Frontier	5,082	6,347	-19.9	27,907	21,913	27.4
Titan	2,670	4,033	-33.8	15,394	15,328	0.4
Xterra	0	0	n/a	0	1	-100.0
Pathfinder	2,741	5,712	-52.0	20,847	32,432	-35.7
Armada	1,713	2,007	-14.6	10,795	9,298	16.1
Rogue	23,331	27,386	-14.8	139,785	128,807	8.5
Murano	3,391	5,504	-38.4	24,113	22,753	6.0
Quest	0	165	-100.0	2	4,035	-100.0
NV	1,225	1,457	-15.9	4,993	5,990	-16.6
NV200	1,605	1,697	-5.4	6,392	6,192	3.2
Total Truck	41,758	54,308	-23.1	250,228	246,749	1.4
North American produced	60,573	91,488	-33.8	341,097	379,599	-10.1
Car	36,668	55,467	-33.9	201,740	230,825	-12.6
Truck	23,905	36,021	-33.6	139,357	148,774	-6.3
Import	18,231	19,713	-7.5	112,823	104,932	7.5
Car	378	1,426	-73.5	1,952	6,957	-71.9
Truck	17,853	18,287	-2.4	110,871	97,975	13.2
INFINITI	APRIL	APRIL	Monthly	CYTD	CYTD	CYTD
	2018	2017	% chg	2018	2017	% chg
Infiniti Total	8,960	10,797	-17.0	49,847	54,358	-8.3
Infiniti Q50	1,880	2,559	-26.5	13,581	13,009	4.4
Infiniti Q60	650	744	-12.6	3,253	4,115	-20.9
Infiniti Q70	272	443	-38.6	1,763	2,405	-26.7
Infiniti QX30	671	1,208	-44.5	3,486	7,740	-55.0
Infiniti QX50	1,413	1,197	18.0	5,497	5,515	-0.3
Infiniti QX60	3,052	2,804	8.8	15,076	11,472	31.4
Infiniti QX70	102	506	-79.8	672	3,411	-80.3
Infiniti QX80	920	1,336	-31.1	6,519	6,691	-2.6
Total Car	2,802	3,746	-25.2	18,597	19,529	-4.8
Total Truck	6,158	7,051	-12.7	31,250	34,829	-10.3
NISSAN GROUP	APRIL	APRIL	Monthly	CYTD	CYTD	CYTD
	2018	2017	% chg	2018	2017	% chg
TOTAL VEHICLE	87,764	121,998	-28.1	503,767	538,889	-6.5
Total Car	39,848	60,639	-34.3	222,289	257,311	-13.6
Total Truck	47,916	61,359	-21.9	281,478	281,578	0.0
Selling days	24	26		101	101